Set Sustainability Report 2014

Educational marketing

SET’s marketing promotion has an educational

approach combined with practical tools. In doing

this, SET has organized “Your 1

Stock” project,

to provide first stock selection knowledge, how-to

workshop and seminars on a monthly basis.

Successful investors and leading analysts were

invited to share their experience about stock trading

tips for starters, professional analysis for stock trading,

stock investment techniques and financial statement

analysis, including Guidebook collections and the

project’s website are at:

In 2014, there were 25 securities companies

participating in the project, bringing in more than

110,000 new securities accounts.

In addition, SET initiated “SET in the City Expo” in

2004 to serve as a meeting venue between investors

and capital market players to share investment

knowledge. This long-running project has created

greater confidence and favorable atmosphere for

investment. In 2014, there were more than 120,000

participants attended the event, attracting new

investors of over 60%, many of them were the new

up-and-coming younger generation. There were

more than 21,873 transactions recorded during

the expo, mostly stock investment, totaling 8,216

transactions, up 40% from previous year, followed

by investment in mutual funds totaling 8,225

transactions, and investment in derivatives, totaling

1,174 transactions.

SET also organizes roadshows to disseminate

investment knowledge for investors in various

provinces nationwide, emphasizing “Expansion in all

dimensions” strategy: expansion of allies, extension

of time and expansion of knowledge coverage.

In 2014, SET cooperated with the Thai Financial

Planners Association (TFPA) in organizing seven

roadshows in certain 5 provinces: Songkhla,

Udon Thani, Chiang Rai, Nakhon Ratchasima and

Chiang Mai, showing promising growth in economic

development and investment potential, acquiring

more than 10,000 new securities accounts.