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An increasing
percentage of
listed companies
that participated
in IR Awards
7
Development of investor relations
SET initiated the investor relations development as a mechanism to help promote listed companies’ corporate
governance. If they can run businesses with transparency and clear disclosure, investors will have more
confidence in their decision making.
Investor Relations Development Strategies
Recognizing the importance of investor relations development, SET encourages the establishment of the
Investor Relations Club (IR Club), operated under the Thai Listed Companies Association, as a venue for
knowledge and experience sharing. IR Club speakers, representing listed companies, are highly qualified.
Supported by SET, the IR Club has key strategy to create knowledge, understanding and public awareness
about the value and significance of IR function as follows:
1
Creation of common understanding
among executives
The creation of common understanding among
executives is a major step to drive the IR. In 2014,
SET organized a workshop entitled “CEO Workshop:
IR as a Value-Creation Strategy”, to prepare companies
for listing on SET, participated by representatives
from 33 companies. SET also organized small group
seminars for opinion sharing among the newly
listed companies, under the “SD Talk” session on
“How CEO can Utilize IR to Maximize Corporate
Value” participated by representatives from
19 companies. These included visiting six listed
companies to provide IR function consultancy.
4
Development of IR guidelines
and best practices
SET has developed and disseminated the IR
guidelines for listed companies. The Guidelines for
First Step in IR Function – the basic IR concept,
was launched in 2012, and the IR Code of Conduct
was published in 2014, as a guide to perform IR
duties in accordance with Corporate Governance
Principles.
2
IR development and training
SET has continuously developed IR literacy among
listed companies through training courses since 2013,
available in seven curricula, with participation by
over 213 companies. In 2014, eight curricula were
arranged, classified as basic, intermediate and
advanced levels, and participated by representatives
from 223 listed companies.
3
IR advisory program
Having implemented this program since 2011, SET
cooperated with IR specialists to provide close and
in-depth consultations on the development of IR
among listed companies. The program aims to ensure
that listed companies can run the IR function
efficiently and continuously. During 2011-2014,
there were 61 listed companies participating in this
program.
5
Effectiveness of IR development
SET’s development of IR literacy has made a mark among listed companies to realize the benefits and see
greater opportunities from IR. Evidences can be seen from the higher records of candidates for the Best IR Awards
each year. In 2014, there were over 177 candidates for the awards, up from the year before by 20%.