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Developing IR via communication tools and channels
The development of IR guidelines and operating manuals greatly benefits efficient practices. SET has therefore
produced “The First Step to Investor Relations” since 2012 to guide new IR personnel. In 2014, SET prepared a “Code
of Ethics for Investor Relations” to guide IR officers to practice in line with corporate governance principles. In 2015,
SET developed more effective tools to facilitate IR practices, as follows:
•
IR Checklist:
a series of 3 how-to manuals for
IR officers, namely, Getting Ready for IPO, Basic
Practices and Advanced Practices.
•
IRPractice Survey:
Survey to provide information
for IR planning and operations.
•
IRODirectory
: List of IRpractitioners. To facilitate
investors and analysts in contacting a listed
company. This compilation also showed that
85% of listed firms have IR staff.
In addition, SET also supports IR officers by hosting
an activity in which listed companies meet with investors,
called Opportunity Day or “Opp Day”, a platform where
firms can disclose operating results to investors, analysts
and media on a quarterly basis. In an IR officer survey in
2015, 72% out of 188 participating firms joined the Opp
Day with average of participation at 2.71 times (out of a
maximum of 4 times a year). This shows that listed
companies are interested in participating in Opp Day, an
effective operational channel for IR.
The effectiveness of IR development
After providing training, consultations and tools, SET started to evaluate the IR performance of listed companies
to improve their effectiveness and implementation. The evaluation was well-received, and participation at the SET’s
Best Investor Relations Awards
has been increasing every year. In 2015, 188 companies participated, a 6%
increase from the year earlier. In the last five years, the increase rate has been around 58%, reflecting the companies’
vision to create value added from investor relations.