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“SET in the City” investment expo
In 2014, SET continued to organize “SET in the
City” investment expo for the 10
th
year running as a key
venue for savers and investors to acquire financial and
investment planning information, learning more about new
sophisticated investment products and services. The expo was
organized in downtown Bangkok with more than 120,000
participants. SET was successful in reaching a new target
group, as more than 60 percent of them joined the event
for the first time, mostly young working people. The expo
generated over 21,873 transactions in total, covering
8,216 equity investment transactions, up 40 percent from
2013, mutual fund investment totaling 8,225 transactions
or the total value of THB 937 million, up 27 percent
from previous year, as well as derivatives investment
totaling 1,174 accounts. The four-day activities proved a
phenomenal success.
Roadshows in provinces
In organizing roadshows for investors in various
provinces, SET used “Expansion in all dimensions” strategy
consisting of expansion of allies, extension of time and
expansion of knowledge coverage. Such activities were
expanded to certain provinces that showed promising
growth in economic development and investment potential,
such as Chiangmai, Chiang Rai, Nakhon Ratchasima,
Songkhla and Udon Thani acquiring more than 10,000
new trading accounts as a result.