SET Annual Report 2014

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Annual Report 2014 44
1)Building quality-focused
capital market culture
SET placed emphasis on expanding quality investor
base, both locally and internationally, with an increase
in the number of listed companies, the promotion of
sustainability development and the offering of wide
varieties of quality products.
Expanding investor base
SET aimed at expanding quality investor base,
among savers, online users and potential investors in
Bangkok and provinces, through cooperation with
intermediary institutions. At the end of 2014, the
number of trading accounts totaled 1,098,731. The
investor base expansion program was conducted in
parallel with the enhancement of investment literacy,
based on the set educational marketing concept. The
objective was to gain quality investors well-versed in
investment knowledge and skills to help solidifying
foundation for the Thai capital market in the long run.
Various projects were launched all year round, as follows:
Throughout 2014, The Stock Exchange of Thailand (SET) continued to grow and achieve
various developments, while maintaining the position as a leading capital market in the
Association of Southeast Asian Nations (ASEAN). These were in line with the plan to promote
sustainable growth and quality in every dimension covering investors, listed companies,
products and efficient infrastructure that links with the global capital markets. In 2014, SET set
forth three major strategies, consisting of 1) To build quality-focused capital market culture
2) To becomeGMS connector 3) To enhance infrastructure and capabilities. Details are as follows:
Major Significant
developments of SET in 2014
“Your 1st Stock” project
This is a project that enables investors, who have
opened their securities accounts but lack stock
selection knowledge, to acquire the knowledge of
efficient stock selection analysis, for greater confidence
in selecting their first stock. The project focused on a
series of monthly workshops and seminars, conducted
by investment experts with successful experiences, and
top analysts using various methods for stock selection,
such as startup tips for stock-trading business, analysis
of stock trading situations, investment techniques,
financial statement analysis and more. Other sources
of knowledge included short documentaries, investor
guidebooks and website:
SET also cooperated with the Thai Financial Planners
Association (TFPA) in arranging roadshows to reach
out to investors. In 2014, 25 securities companies
participated in this project, achieving more than 110,000
new trading accounts.
“Banker-to-Broker” project
This project organized training courses on wealth
management and investment products for bank
personnel so that they could offer complete savings
and investment services for their customers, thus
expanding investor base in the provinces, shifting them
from simple savers to quality investors. Started in
2011, the project had nine commercial banks and nine
securities companies participated, covering more than
5,847 branches of commercial banks nationwide. It
successfully attracted the saver group with more than
47,000 new accounts.