48
Annual Report 2012
Empowering investors: Upgrading expertise to create quality investors
SET, via its Thailand Securities Institute (TSI), concentrated on becoming a major center for developing expertise in financial
and investment planning for investors and savers, leading to better financial health and expanding the base of quality investors in
the long run.
Creating quality investors via learning channels to reach targeted investor group
In 2012, SET promoted learning about saving and investment in a systematic manner, covering every target group via training
curriculum, seminars and other regularly-held activities. The content started from basic topics about financial planning and
investment in various instruments, including in-depth curricula enhancing the learners’ skill to enable them to analyze and make
investment decisions on their own. In 2012, there were 35,336 participants attending such programs. Learning about investment
was also promoted via projects and various other learning channels as follows:
1) “Save in stock by TSI: Wealth creation through
quality investment”
project encouraged increasing expertise
to create long-term investment and change investment
behavior or encourage bank savers to allocate some savings
to invest in shares on a continuous basis. The campaign was
aimed at creating quality investors, and teaching used online
media on a continuous basis; 8,680 people joined
2) “Re-activating inactive investors”
was organized
with 14 securities companies to teach brokerage
representatives how to teach inactive clients about
investment to boost their confidence. A total of 21,213
people participated in the project.
3) “Employee’s choice @ workplaces”
taught provident fund members about financial planning for retirement and how to
increase their savings by choosing the provident fund best suited for their objectives. A total of 7,689 company directors and
provident fund members participated in the event.
4) Developing online learning to reach out to every learning
lifestyle
by using the
“TSI on Mobile”
online application to access
Thailand Securities Institute (TSI) courses about financial and investment
planning. This application organizes topics and highlighted menus in a
symmetrical manner, and provides an unlimited opportunity to learn 24/7
at
In 2012, a total of 719,451 people were taught
via online learning media and the number of TSI Facebook members
increased to 33,434 people.
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