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34 Annual Report 2012
Broadening new investor base via marketing professionals
SET and Thailand Futures Exchange pcl (TFEX) organized the “SET Investment Consultant 2012” and “TFEX Investment
Consultant 2012” projects to expand the base of new investors. Twenty securities companies and more than 5,000 investment
consultants, representing 80 percent of the total marketing professionals, participated in the SET Investment Consultant Star 2012.
Meanwhile, 19 securities companies and gold brokers and more than 3,700 investment consultants participated in the TFEX
Investment Consultant 2012.
The projects covered two aspects. First, they created incentives via prizes and awards for professionals who could broaden their
investor bases and serve as exemplary models in terms of developing knowledge, skills, and professional ethics. Second, they were
able to transfer their professional expertise, excelling in service development, and demonstrating exceptional quality of investment
consulting. Consultants in each contest who won the highest scores received awards to visit financial markets in the United States
and United Kingdom.
Targeting savers through commercial banks
SET entered into partnerships with seven commercial banks and their securities companies to organize the “Banker to Broker”
project on a continuous basis to enhance the expertise of bank staff about wealth management in encouraging savings clients to
invest in securities. Participating institutions were Bangkok Bank pcl, Bank of Ayudhya pcl, Kasikornbank pcl, Kiatnakin Bank pcl,
Krung Thai Bank pcl, Thanachart Bank pcl, and Siam Commercial Bank pcl and their securities firms.
In addition, SET trained bank officers who were in charge of service and potential investors nationwide. The “One for All”
campaign served the increasing number of service users who prefer to use electronic transactions to execute financial activities. SET
also developed investment services to make bank service screens faster and more convenient and reliable by developing service
through five financial institutions, namely Bangkok Bank pcl, Bank of Ayudhya pcl, Kasikornbank pcl, Krung Thai Bank pcl, and
Siam Commercial Bank pcl. Consequently, more than 19,000 securities accounts were opened as a result of recommendations of
bank officials and through internet banking service, an increase of 50 percent from the previous year. Of the total, 4,600 accounts,
or 24 percent of the total, saw actual transactions.